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The ancillary revenue and retention engine for hotels

Sell more before they arrive. Reward them while they stay. Bring them back when they leave.

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Hotel bed
Stay Pineapple
The Kenrick
Inca
Dukes London
Galvin Restaurants
Mad Swans
Batch LDN
Perilla
Unplugged
Hotels by Sheetz
Old Town Bluffton Inn
The Newman
Mason & Fifth
Hotel Morado
Senza Fondo
Senza Fondeli
Burnt Orange
The Salt Room
The Crazy Goose
The Coal Shed
Tutto
Blackrock
Three Sheets
Stay Pineapple
The Kenrick
Inca
Dukes London
Galvin Restaurants
Mad Swans
Batch LDN
Perilla
Unplugged
Hotels by Sheetz
Old Town Bluffton Inn
The Newman
Mason & Fifth
Hotel Morado
Senza Fondo
Senza Fondeli
Burnt Orange
The Salt Room
The Crazy Goose
The Coal Shed
Tutto
Blackrock
Three Sheets
Stay Pineapple
The Kenrick
Inca
Dukes London
Galvin Restaurants
Mad Swans
Batch LDN
Perilla
Unplugged
Hotels by Sheetz
Old Town Bluffton Inn
The Newman
Mason & Fifth
Hotel Morado
Senza Fondo
Senza Fondeli
Burnt Orange
The Salt Room
The Crazy Goose
The Coal Shed
Tutto
Blackrock
Three Sheets
Stay Pineapple
The Kenrick
Inca
Dukes London
Galvin Restaurants
Mad Swans
Batch LDN
Perilla
Unplugged
Hotels by Sheetz
Old Town Bluffton Inn
The Newman
Mason & Fifth
Hotel Morado
Senza Fondo
Senza Fondeli
Burnt Orange
The Salt Room
The Crazy Goose
The Coal Shed
Tutto
Blackrock
Three Sheets

Glu helps boutique and mid-size hotel groups grow ancillary revenue and turn one-time guests into regulars

”I’m a tough audience for hospitality tech, most of it looks the same. Glu gave me one of those rare ‘holy crap, that’s cool’ moments“
Avatar
Harry Fielder
Founder @ UMI Digital

Sell more than rooms

Rooms are 70%* of revenue at most hotels.
Glu helps you to capture the rest.

  • Sell digital and physical gift cards, online and in-venue.
  • Automatically trigger upsells pre, mid and post stay.
  • Take payments through any processor, in any currency.

* SOURCE: HOTSTATS, COSTAR (2024‑2025)

Hotel room with amenities
Member filter
Monetary gift card
Checked in filter VIP filter
Spa offer
Spa filter
Product

Drive more direct business

Estate‑wide and multi‑venue memberships that grow direct bookings, repeat visits and local spend.

  • Beat the OTAs with member rates and incentives.
  • Build local memberships for spa, gym, F&B and events.
  • Issue branded Apple and Google Wallet passes.
Gift card in device wallet

Sign in once. Spend everywhere.

Move from multiple logins to one guest profile across the whole estate - so guests sign in once and spend more often.

  • One guest sign‑in across all functions - no app needed.
  • Stored value, gift cards and credit usable everywhere.
  • Orchestrate loyalty around a unified guest profile.
Custom guest experience

Win more of your best guests

Tap into the people your best guests already know - with referral programmes that feel like gifts.

  • Physical referral cards - given at checkout or post‑stay.
  • Digital invites by SMS, email or wallet pass.
  • Enable redemption in-venue and online.
Physical referral card