Challenge
Turning first‑time stays into repeat revenue.
Hotels by Sheetz wanted to do more with every booking - not just drive occupancy, but create reasons for guests to return, gift, and engage beyond a single stay.
Gifting and membership were both clear opportunities. But approached separately, they introduced complexity: different systems, disjointed journeys, and little connection back to the core booking experience.
The risk was clear - more tools, more friction, and a guest experience that felt fragmented rather than considered.
They needed a way to bring it all together.
The solution
One connected experience across gifting, membership, and loyalty.
Glu unified gifting, membership, and loyalty into a single, connected layer - fully integrated into the Hotels by Sheetz booking journey.
Guests can purchase gifts, join membership, and redeem benefits seamlessly within the same flow. Whether booking a stay, receiving a gift, or accessing member value, everything feels part of one cohesive experience.
At the centre is a branded digital wallet - giving guests a simple way to access membership, credit, and rewards in one place, and redeem them effortlessly across stays and touchpoints.
Behind the scenes, this creates a single view of the guest - enabling Hotels by Sheetz to recognise, reward, and re-engage customers in a more meaningful way.
