Drive real word of mouth
Referrals your customers will actually share - easy to send, simple to track, redeemable online and in‑venue.
Referrals that feel like gifts
Turn referral codes into personalised gift cards that customers are proud to share with friends.
Referred customers LTV is higher by
37%
Referred customers are more likely to buy
4x
Referred customers can spend more
150%
Why operators love Glu referrals
Discreet kick‑backs, thoughtful gestures - referrals built for premium hospitality and retail brands.
Find more of your best customers
Your best customers refer people like them - Glu makes it easy for them to share, online or in‑venue.
Built to be more shareable
Soften the transactional nature of referrals behind thoughtful, on‑brand physical gift cards or invitations.
Native to your stack
Embed referrals into your website or online store, use built‑in email notifications - or connect to your CRM.
Right segment, right gesture
Run multiple programmes that match the gesture to the customer - by value, tier or behaviour.
Track advocacy and ROI
Find your biggest advocates. Track performance. Compare AOV and LTV against non‑referred customers.
How it works
Issue referral gifts
Give guests a physical referral card in‑venue, allow them to send as a gift from their wallet - or issue digitally.
Seamless redemption
The recipient can then redeem their gift online or in‑venue, as part of a booking or purchase.
Rewards, delivered
You gain a new guest/customer, while the referrer receives a discreet reward sent directly to their digital wallet.
Physically better
referrals
Referral gift cards printed in‑house, delivered to you or sent to recipients doorsteps in real time.
- Postal
- On‑pack
- In‑venue
