Unplugged improve margins and conversion rate with Glu Gift Cards.

Challenge

Deliver a cost-effective, multi-currency gifting experience.

Digital detoxes are a highly ‘giftable’ experience, and an important revenue stream for Unplugged, but due to their expansion worldwide, their setup was starting to get fragmented, with multiple costs for different stores and siloed data between platforms.

Their goal was to consolidate gifting into a single platform that could scale with their ambitions, improve the customer journey and ideally save money in the process - with a vision for an elevated members experience as phase 2.

A gifting experience that feels part of the stay.

Glu helped Unplugged introduce gifting in a way that feels completely natural - flowing seamlessly from their existing website, without disrupting the considered journey they’ve created.

Available in multiple languages and currencies, buyers can gift stays, monetary value and memberships via a simple, intuitive shopping experience - with physical gift cards personalised and sent on demand by Glu.

Behind the scenes, everything connects to their unified guest profile, their CRM and their online booking process.

The result is a gifting solution that feels like a integrated part of the customer experience, whilst delivering market leading conversion rate at fixed per-order price that doesn’t tax their margin.