Overview
Glu syncs member events, properties and profiles to Klaviyo in real time. Tier changes, credit issuance, referral completions and in-venue signals from Glu fire as Klaviyo events - so you can trigger hyper-personalised email, SMS and WhatsApp flows from member behaviour you already collect.
Works with: Klaviyo (all plans). Bi-directional. No Zapier required.
Use case 01
Trigger Klaviyo flows from member events
Turn moments like tier changes, referral completions or credit issuance into custom events in Klaviyo, and pass through detailed information such as value, currency and reason to trigger transactional communications, or primary lifecycle flows.
Examples:
Tier upgrade: When a member moves up a tier, Klaviyo sends them an email confirming their upgrade, any credit added to their wallet, and new partner offers or benefits they've unlocked.
Referral completed: When a member successfully completes a referral, Klaviyo notifies both the referrer and the recipient of their respective rewards.
Credit added: When a member hits a spend milestone, Klaviyo notifies them of the credit added to their wallet and encourages them to come back and use it.
Use case 02
Sync membership data as Klaviyo profile properties
Unify properties between Glu and Klaviyo - from wallet benefits and credit, to tiers and custom fields, so you know exactly who your customer is, what they have and what their communication preferences are.
Common data includes membership code, credit balance, tier, custom fields like industry or birthday, and heuristic tags.
Examples:
Personalise emails by membership tier: Use a member's tier as a dynamic content tag to personalise what they see in every email. A VIP member sees their exclusive benefits and offers. A Club member sees what they'd unlock by upgrading. Same email, different experience.
Show members their credit balance: Pull a member's live credit balance directly into emails as a timely reminder of what they have to spend. One of the most effective nudges you can send, and it only takes minutes to set up.
Celebrate birthdays with a personal touch: Use the birthday custom field to trigger a flow that lands in a member's inbox right before their birthday with a reward, an offer, or just a message that shows you remembered.
Use case 03
Auto-create Klaviyo profiles from in-venue, WiFi or POS sign-ups
No matter where a customer is captured (website, app, WiFi or in-store), Glu instantly creates a profile in Klaviyo with all registration data attached - so they’re placed in the right segment and receive the right communications.
For example:
Member sign-up: The moment someone signs up to your membership plan, a profile is created in Klaviyo and your lifecycle flow kicks in. Welcome email, benefits intro, credit balance reminder, all triggered automatically.
Gift card purchase: When a customer purchases a gift card, Glu syncs the data to Klaviyo and triggers the relevant lifecycle emails you've built, whether that's a redemption reminder or a follow-up to encourage them to come back and spend it.
Use case 04
Do more with Klaviyo reviews
Turn customer reviews into action. Automatically reward members with points, credit, or incentives when they leave a review through Klaviyo Reviews, and use review activity to trigger workflows that drive retention and repeat purchases.
For example:
4 star review or higher: Automatically reward the member with credit and trigger a referral invite to encourage them to spread the word.
3 star review or lower: Trigger a customer success notification to follow up and understand how their experience can be improved, and still reward them with credit to show you value their feedback.
View our help articles for more information on using Klaviyo with Glu.