Overview
Glu syncs member events, properties and profiles to Klaviyo in real time. Tier changes, credit issuance, referral completions and in-venue signals from Glu fire as Klaviyo events - so you can trigger hyper-personalised email, SMS and WhatsApp flows from member behaviour you already collect.
Works with: Klaviyo (all plans). Bi-directional. No Zapier required.
Use case 01
Trigger Klaviyo flows from membership events
Turn moments like tier changes, referral completions or credit issuance into custom events in Klaviyo, and pass through detailed information such as value, currency and reason to trigger transactional communications, or primary lifecycle flows.
Use case 02
Sync membership data as Klaviyo profile properties
Unify properties between Glu and Klaviyo - from wallet benefits and credit, to tiers and custom fields, so you know exactly who your customer is, what they have and what their communication preferences are.
Use case 03
Auto-create Klaviyo profiles from in-venue, WiFi or POS sign-ups
No matter where a customer is captured (website, app, WiFi or in-store), Glu instantly creates a profile in Klaviyo with all registration data attached - so they’re placed in the right segment and receive the right communications.
Use case 04
Personalise Klaviyo communications with Glu member data
Use any knowledge stored in Glu to personalise your transactional comms or lifecycle flows. Glu can technically ingest data from almost any source, but common data includes membership code, credit balance, tier, custom fields like industry or birthday, and heuristic tags.