Challenge
Black Rock Restaurants do things differently. From the produce to the customer experience, there is a level of polish that makes them feel special. So when their tech stack needed upgrading, they applied the same approach and decided to use Glu for gifting and loyalty.
Consisting of five premium brands, with distinctly different vibes - The Salt Room, The Coal Shed, Burnt Orange, Tutto and The Crazy Goose - the group were in the middle of a wider tech overhaul, moving to Lightspeed as their new POS. Gift cards, both physical and digital, needed to work inside that system properly from the start and they wanted a partner who could grow with them.
The Solution
A seamless, fully branded gifting experience.
Glu now powers gift cards both physical and digital across all five Black Rock Restaurants. QR scanning, partial redemption and code lookup are all built straight into Lightspeed POS, so a gift card behaves like any other form of payment. No separate app, no keying in codes by hand, no delay while a guest waits at the table.
Operators are increasingly moving towards more integration solutions, where the tools work together and don't cost a fortune to run.
Working with Lightspeed from day one has meant Glu's integration works seamlessly, with data passing between the two systems in real time. We couldn't be more excited to keep pushing the boundaries of what's possible in Lightspeed, watch this space!
Gifting is the first phase of a longer-term partnership. As Black Rock's tech stack matures, so will what Glu delivers for them, with more of the guest journey, brought together under one connected system.
”Rachel and the team at Black Rock have been a pleasure to work with. A clear vision of what they needed and genuinely invested in getting it right.“
Robert JenmanCTO & Co-founder @ Glu