Challenge
Turning first‑time stays into repeat revenue.
At The Kenrick Hotel in Banff, the focus wasn’t just on filling rooms - it was on making each stay feel like the beginning of an ongoing relationship.
Set in one of Canada’s most iconic destinations, guests arrive for an experience - not just accommodation. The opportunity was to extend that experience beyond the stay itself, giving guests reasons to return, share, and stay connected to the brand.
Gifting and loyalty both had a role to play. But without the right approach, they risked feeling transactional - disconnected from the atmosphere and quality the hotel is known for.
The challenge was to introduce these touch-points in a way that felt natural - enhancing the guest journey, not interrupting it - while working seamlessly with their existing Mews setup.
The solution
Extending the stay beyond the visit.
Glu enabled The Kenrick to introduce gifting as a seamless extension of the guest experience - allowing guests to purchase and share stays, products, and experiences through a beautifully branded, intuitive store.
Fully integrated with Mews, everything connects back to the guest profile - enabling gift cards, credit, and rewards to be recognised and redeemed effortlessly.
A branded digital wallet brings everything together - giving guests a single place to access their gift cards, credit, and future rewards. Whether planning a return visit or redeeming value on property, everything is simple, connected, and easy to use.
