Use case 01
Redeem gift cards against Mews bookings
Make it easy for guests to redeem a gift card directly against a Mews booking - whether it’s applied to a single reservation or split across multiple bills. It’s a seamless, experience that’s effortless for both you and your guests.
Use case 02
Use Mews booking data to build retention workflows
Synchronise your guests booking data with Glu, enrich it with additional fields such as stored‑credit, benefits and loyalty status - then use it to power retention and reward workflows directly in Glu and other systems such as your marketing CRM.
Use case 03
Use Glu to incentivise direct bookings
Gift-a-referral
Find new guests by making it easy for them to recommend your business and earn rewards for doing so. Glu Referrals also allows you to issue top guests with trackable Gift Cards as a more personal way for them to share your experience - all synced with Mews.
Pre‑loaded, rolling and restricted credit
With Glu, you can send credit to customers as an incentive, limited-use gift card or a rolling reward mechanism, which is the perfect way to encourage repeat bookings, increase revenue across your property, or create your own cashless currency with no payment fees.
Build a Membership Programme
Offer free or paid memberships that reward and incentivise direct bookings. Add member‑specific discount codes, automatically assign credit, offers and benefits, or use memberships as a concept to encourage guests to explore your wider hotel collection.
Use case 04
Centralise and enrich the guest profile
Pull your guest data together by connecting Mews and your other technology to Glu, then use the enriched profile to personalise their experience pre, mid and post stay. From marketing and loyalty, to gifting and concierge, Glu makes it easier to elevate the guest experience wherever and whenever they interact with you.
Use case 05
Make it easy for guests to manage bookings
If you have issued your guests with a Members Wallet you can automatically add a reservations card alongside other benefits, offers and gifts to make managing their booking more convenient.
