Use case 01
Add a branded wallet into your Shopify account area
Increase the value of every visit by adding a branded digital wallet to your Shopify store, and give your customers a new way to discover, earn and use almost any type of stored value. From membership cards, store-credit and offers, to points, incentives and rewards - your digital wallet is an engaging way to keep customers coming back for more.
Find more of your best customers with referrals
Incentivise your customers to refer their friends and give them the ability to track performance from their digital wallet - you can even enable the sending of physical referral cards (as gift cards) that feel more personal, which is perfect for high-value customers.
Stop discounting, add value with store-credit.
Maintain brand value and drive repeat purchases by issuing customers with store credit based on their behaviour, like hitting an LTV milestone or levelling up to a new rewards tier.
Alternatively, issue store credit to members as part of their programme, reward influencers with automated monthly top‑ups and enable credit to be spent in store, as well as online.
Turn customers into members
Offer free or paid memberships that immerse your customers into your community and deliver a personalised digital membership card directly to their digital wallet.
Customers are then able to add their card to their native Apple/Android wallet, use it offline for check‑ins or immediate discounts, and access all of their members benefits either from within their wallet, or via dynamic pricing/personalisation on your store.
Drive sales and build community with offer cards.
Sync Glu with your marketing CRM to send own‑brand or partner offers, add them to your customers wallet automatically and make them easy to redeem online or in‑store.
Make generosity your secret weapon with gift cards.
Sell and deliver gift cards both digitally and physically, let customers personalise the message and leave fulfilment to us - via any channel that you choose.
Glu Gift Cards can work stand alone, be sold via your Shopify store or be issued as rewards and incentives using Glu’s automation tools.
Use case 02
Use Shopify sales data to trigger workflows in Glu
Centralise your customer record in Glu, including all sales data from Shopify, everything your customer has within their wallet, and custom attributes from your other tech so it’s available to build retention workflows of any kind directly within Glu and/or alongside your marketing CRM like Klavio or Mailchimp.
Use case 03
Simplify gift and offer redemption
Let customers redeem anything you send them directly in the Shopify checkout.
Use case 04
Personalise the front-end of your Shopify store
Use customer data to personalise the on-page experience for returning visitors. From dynamic messages and pricing, to product recommendations and more - using Glu headless via API opens up a whole new world of customisation.
