Referrals that feel like gifts.

Most referral programmes feel transactional. Glu turns basic codes into personalised gift cards that customers are proud to share with friends.

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Find more of your most valuable customers.

High-value customers tend to have high-value friends. With Glu you can turn referrals into physical gifts and invites that your best customers actually want to share.

Issue physical referral gift cards at the POS
Allow VIP customers to send referral gift cards online
Keep the kick-back discreet, but the sentiment high

Different customers, different gestures.

Some customers are more valuable than others, so Glu makes it easy to set criteria based on tier, tag or segment.

Enable VIPs to send physical referral cards to friends
Use digital-only referrals for lower value customers
Send referral emails from Glu or your CRM

Track the journey and the numbers

Measure your campaign performance, see who your biggest advocates are, and track ROI.

End-to-end referral tracking in one clear view
Identify your top referrers and their impact
Manage and optimise your campaigns

Frequently asked questions

How do referrals work?

Glu lets guests send gift cards as referrals that introduce new guests in a personal, on-brand, way whilst automatically tracking who referred whom and what happens next.

Can referrals be issued in-venue?

Yes - as long as we integrate with your POS, staff can issue referral cards in-store or in-venue, allowing guests to share a physical referral card with friends.

How do we track referral performance?

As long as we integrate with your POS or booking system, Glu tracks referrals end-to-end, from who sent them and who redeemed them to conversion rates, new customers acquired and revenue generated.

Can we control who gets referral rewards?

Yes - referral campaigns can be tailored to target specific segments based on tiers and tags.

Do referral programmes require a lot of setup?

No - most teams launch referrals quickly with support from our onboarding team and step-by-step user guides.