Everything you need to sell more gift cards.
Increase revenue, strengthen customer loyalty and lower operational costs with the gift card solution designed by industry experts.







Flexible, powerful and affordable. Glu’s gift card product is a no‑brainer.
Hector HughesFounder @ Unplugged
With Glu you can sell anything as a gift card .
Manage , redeem and report from one place,
send gifts as incentives and do cool things
by integrating with your other software.
All this and more, at a price you’ll love.
Sell gift cards
You create amazing things. Grow by gifting them.

Experiences
Productise your experiences as gift cards and make it easy for customers to buy, personalise and send them online.
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Hospitality
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Spa & wellness
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Activities & tours

Monetary
Give your customers the ability to buy digital or physical monetary gift cards that can be spent on anything you sell.
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Preset values
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Flexible amounts
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Partial redemption & top-up

Products
Sell gift cards that can be redeemed against products, or use Glu’s fulfilment partners to sell the physical products themselves.
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Ecommerce brands
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Physical retailers
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Makers & creators
Manage + Measure
Everything you need to take care of business.
Sell and redeem gift cards, online or in‑person.

Manage, report and reconcile with ease.

Deliver beautiful, digital and physical gift cards, without the hassle.



Reward your loyalists
Make generosity your superpower.
Trigger the sending of physical and digital gift cards automatically via your CRM, or use Glu’s workflow tools* to incentivise your customers to keep coming back.
* Glu Workflows coming soon.

You’ve earned 25%
off your next booking
Free use of spa facilities
for you and a guest
Claim a free bottle of
wine at your next visit

Buy now and save
10% on your order
One more visit until you
upgrade to the next tier
Receive discounted rates
on all future bookings

$20 towards your
next purchase
Free shipping to all
gold tier members
Double reward points
for all new referalls

Built by industry experts
Powerful features to help you grow.
Customise how you sell.
Create a beautiful, high-converting gift card store that you link to, or embed within your website.
Convert more sales.
Increase revenue and reduce buying friction with Glu’s fast, conversion-optimised checkout.
Give your customers options.
Sell an unlimited variety of gift cards and add custom drop-downs or multi-choice options.
Add the personal touch.
Give your customers the freedom to schedule delivery and add personal messages to their recipients gift card.
Sell gift cards anywhere.
Sell your gift cards in any country, language or currency (subject to selected payment gateway).
Enable groups to pay together.
Allow groups of customers to pool together payments and collaborate on the purchasing of a gift card.
Sell and redeem anywhere.
Simplify in‑venue gift card sales and add unlimited redemption venues at no extra cost.
Receive your revenue instantly.
Connect Glu to your payment gateway of choice and receive your gift card revenue in real‑time.
The insight you need for growth.
Filter and export data from anywhere, track the metrics that matter and link with existing BI tools.
Manage your team with ease.
Add unlimited team members, set permissions and let them to tailor how data is displayed to suit their role.
Integrate with your favourite tools.
Create unique, streamlined experiences for staff and customers with pre‑built and/or custom integrations.
Go beyond with AI agents.
Can’t integrate? No problem – sync data and execute gifting related tasks across platforms with our AI agent.
Create offers and promotions.
Incentivise more sales by creating scheduled deals and offers using Glu’s sophisticated promotional tools.
Physically better campaigns.
Re‑imagine campaigns in real life with beautiful, physical printed gift cards sent on demand or in bulk.
Wallet ready, in every way possible.
Allow customers to add gift cards to their Glu/Apple/Google wallet and open up a new way to communicate.
Build loyalty with gifting workflows.
Automate rewards, offers and promotional incentives by sending gift cards based on behavioural criteria.
Learn more about your customers.
Use Glu People to centralise your customer view and export data to your marketing platforms in real-time.
Scale without limits.
Our secure, scaleable infrastructure give you the foundations for rapid-growth, whatever you throw at us.
Stronger together
Integrate with your favourite tools.
Connect Glu to your other tools, use our API to create custom features and enable redemption via your POS, online store or booking engine.

Easol
Bookings

Stripe
Payments & billing
Klaviyo
Ecommerce marketing

Me&u
Hospitality sales & marketing
Mews
Hospitality management
Mailchimp
Email marketing
Adyen
Payment processing
Square
Payment processing




Frequently asked questions
How quickly can I get live?
You can be live and selling in under 24 hours, let’s get started!
How long do I need to commit for?
You can join on a rolling basis or choose a fixed-term contract for discounted pricing.
Can I sell more than gift cards?
Yes, you can also sell physical products through Glu, including books, wine and merchandise. Pack and post yourself or work with a Glu fulfilment partner.
Can you integrate with my existing technology
Absolutely — we're happy to integrate with your existing tech stack to streamline operations and have an open API for advanced customisation.
Why should I sell gift cards?
Gift cards are a proven way to improve cash flow, boost revenue, and attract new customers. Consumers typically spend 20‑50% more than the card’s value, increasing average order size. Additionally, 60% of people discover new brands through gift cards, making them a powerful tool for customer acquisition.
Can I customise my plan?
Absolutely, if you have specific requirements just book a call with one of our experts to create a plan tailored to you and your business. Let’s talk.