For the people that matter most.

We help you discover your best customers, increase how much they spend and find more people like them.

Trusted by inspirational hospitality and retail brands

20% of your customers create 80% of the value.

Unlock the magic of your best customers by building 1‑1 personalised retention experiences that surprise and delight your VIP community online, offline and in-between.

Discover your most valuable customers.

Bring your data and tech stack together to finally see who your most valuable customers are - then turn that insight into action with dynamic, activation ready audiences driven by RFM, AI, and engagement signals.

Onboard like you mean it.

Welcome your best customers with personalised onboarding - from physical cards and welcome packs to digital invites, on‑pack activations and seamless enrolment. Glu makes it easy to turn first impressions into lasting loyalty.

Make every return visit feel personal.

Glu Wallet creates a seamless, branded hub for loyalty - a web app where guests can access credit, offers, rewards, and more. By connecting to all of your channels, Glu delivers a return visit experience that’s intuitive, personal and genuinely useful.

Automate retention across channels.

With Glu, automated workflows respond to behaviour, timing, and location - updating credit, triggering offers and incentives, or even sending physical personalised gifts. It’s value in motion, everywhere your customers engage.

Make the relationship real.

Glu is the only retention platform that delivers physical personalisation in real time - delight VIPs with custom wine bottles, engraved metal membership cards, and more through our P2C fulfilment service.

Find more of your best people.

With Glu, referrals are more than just codes. Customers can gift a referral, track their progress on a wallet leaderboard, and even send them physically. It’s a simple way to harness your VIPs networks and turn loyalty into growth.