Loyalty as personal as your service.

Glu® is a Gifting, Membership and Loyalty platform that helps you drive repeat revenue from your most valued customers.

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Our products.

Gifting

Sell gift cards and reward customers with personalised physical goods, produced and sent in real-time.

Discover Gifting

Memberships

Create tiered membership schemes with automated billing, benefit delivery and self‑serve portal.

Explore Memberships

Wallet

Help customers find, earn and use stored-value, and unlock the power of their native Apple/Google wallet.

Meet Glu Wallet

Referrals

Turn loyal customers into advocates with shareable invites, trackable gift cards, and wallet leaderboards.

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Rewards

Engage customers through tiered rewards, collectibles, credits and more - all powered via Glu workflows.

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Fulfilment

From custom gifts to metal cards, our fulfilment service connects digital triggers to physical experiences.

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Your top 20% of customers are up to 300% more profitable

The fastest way to grow your business is to find, reward and retain more high-value customers - and we’re here for it.

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Turn small gestures into lasting loyalty.

Deepen loyalty with personalised, tactile enrolment.
Enrol more VIPs with on‑pack, wi‑fi, online or in‑app flows.
Make gifting, membership and referral a loyalty on‑ramp.

Incentivise repeat spend, in real-time.

Turn visits into revenue with real-time personalised incentives.
Engage point‑fatigued customers with new forms of value.
Add utility by embedding your digital wallet anywhere.

Scale gratitude that’s authentic.

Save hours by automating the delivery of any incentive.
Personalise every comms’ channel, from email to WhatsApp.
Exceed expectations with unique physical, offline workflows.

Exceed expectation with physical gifts.

Surprise and delight with personalised gifts, cards, invites and more.
Automate gifting to prospects, customers, your team and VIPs.
Design, deliver and sell curated, 1 of 1 gifts on-demand.

Attract more of the customers you want.

Leverage advocacy with tiered referrals that actually get shared.
Attract look-alike customers with trackable gifts-as-referrals.
Motivate customers with leaderboards and simple sharing tools.

Turn customer data into insight, then use it to drive revenue.

Sync customer segments, tags and tiers across your tech stack.
Connect to AI and BI tools to drive deep customer insight.
Simplify cross channel redemption with a unified sub-ledger.

Trusted by hospitality and retail brands that put customer experience first.

Saved 30% on fees with commission‑free gifting.

London’s famous neighbourhood restaurant

Saved 8 hours a week with automation.

The UK’s leading digital detox retreats

Launched a digital guest wallet in 24 hours.

Banff’s pioneering hotel

Integrate with your favourite tools.

Connect Glu to your other tools, use our API to create custom features and enable redemption via your POS, online store or booking engine.

Browse partners

Mews

Hospitality management

Shopify

E-commerce

Klaviyo

Ecommerce marketing

Mailchimp

Email marketing

Easol

Bookings

Stripe

Payments & billing

Me&u

Hospitality sales & marketing

Adyen

Payment processing

Square

Payment processing